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İzmir Ekonomi Üniversitesi

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    GEAR 214 | Course Introduction and Application Information

    Course Name
    Presentation Skills in Communication
    Code
    Semester
    Theory
    (hour/week)
    Application/Lab
    (hour/week)
    Local Credits
    ECTS
    GEAR 214
    Fall/Spring
    1
    2
    3
    4

    Prerequisites
    None
    Course Language
    Course Type
    Second Foreign Language
    Course Level
    -
    Mode of Delivery -
    Teaching Methods and Techniques of the Course -
    National Occupation Classification -
    Course Coordinator -
    Course Lecturer(s)
    Assistant(s) -
    Course Objectives This course aims to improve in students two very important and desirable skills in interpersonal communication: (1) Communicating effectively and efficiently using audio-visual media; (2) Persuading the audience into complying with the aim of the presentation / presenter.
    Learning Outcomes
    #
    Content
    		 PC Sub
    * Contribution Level
    1
    2
    3
    4
    5
    1Discuss the importance of what the audience understands is what they were intended to understand through hands-on experience
    2Implement persuasive skills so as to meet their communication objectives
    3Make presentations by evaluating the dynamic nature of the business world and their communication goals
    4Implement acquired skills to make presentations that have a particular business goal
    5Compare the effectiveness of nonverbal and verbal communication in presentations
    Course Description This course aims to equip the students with the fifth language proficiency skill: Sharing information through effective presentations (the original four were: Listening, Speaking, Reading, Writing) It aims to create awareness regarding the importance of interpersonal communication skills and does this through both theory and practice.

     



    Course Category

    		Core Courses
    Major Area Courses
    Supportive Courses
    Media and Management Skills Courses
    Transferable Skill Courses

     

    WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

    Week Subjects Related Preparation Learning Outcome
    1 Introduction of Lecture Sources and Software Explanation of the general design and approach of the course. First exposure to the process of communication, past and present. Just come to class with an open mind.
    2 Weekly subjects, presentations skills, verbal / non-verbal communication Non-verbal communication in more detail Course Book: Business Communication Today, Bovée, Courtland, & Thill, John V., 12th Edition, 2014, Prentice Hall,
    3 Warm up: Why you need presentation skills, importance of communication in business, FAQ / Q&A, The meaning of effective communication Chapter 1 (pp 40 – 68)
    4 5W1H approach to successful communication Secrets of successful orators Chapter 4 (pp 123 – 148)
    5 Express your feelings through role-play Sample presentations Chapter 5 (pp 152 – 177)
    6 What to present: Content, idea, tip Idea generation techniques: Story-teller's tour, Brain-storming, Utilizing field sources, et al. Chapter 6 (pp 182 – 206)
    7 Persuasive messages: AIDA as the road plan Sample presentations Chapter 12
    8 How to find and process information Secondary sources Primary sources How to present words, typography, visuals, symbols, fonts and other written characters, use of colors Chapter 7, 8, 9 summary; Short review of Chapter 6 Steve Jobs in Apple videos
    9 How to write a manuscript format report as a basis for the presentation Chapters 14 and 15 (pp 437 – 494)
    10 How to prepare a professional presentation Chapters 16 and 17 (pp 506 – 552)
    11 MIDTERM EXAM
    12 Student Presentations
    13 Student Presentations
    14 Student Presentations
    15 Review of the semester
    16 Final Project

     

    Course Notes/Textbooks

    Course Book: Business Communication Today, Bovée, Courtland, & Thill, John V., 12th Edition, 2014, Prentice Hall,
    Suggested Readings/Materials

    A long list to be presented by the Lecturer on the opening day

    TED talks

    Videos to be supplied by the Lecturer

     

    EVALUATION SYSTEM

    Semester Activities Number Weighting LO 1 LO 2 LO 3 LO 4 LO 5
    Participation
    1
    15
    Laboratory / Application
    Field Work
    Quizzes / Studio Critiques
    1
    5
    Portfolio
    Homework / Assignments
    1
    10
    Presentation / Jury
    2
    40
    Project
    Seminar / Workshop
    Oral Exams
    Midterm
    1
    30
    Final Exam
    Total

    Weighting of Semester Activities on the Final Grade
    Weighting of End-of-Semester Activities on the Final Grade
    Total

    ECTS / WORKLOAD TABLE

    Semester Activities Number Duration (Hours) Workload
    Theoretical Course Hours
    (Including exam week: 16 x total hours)
    16
    3
    48
    Laboratory / Application Hours
    (Including exam week: '.16.' x total hours)
    16
    0
    Study Hours Out of Class
    0
    Field Work
    0
    Quizzes / Studio Critiques
    1
    12
    12
    Portfolio
    0
    Homework / Assignments
    1
    20
    20
    Presentation / Jury
    2
    25
    50
    Project
    0
    Seminar / Workshop
    0
    Oral Exam
    0
    Midterms
    1
    30
    30
    Final Exam
    0
        Total
    160

     

    COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP


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    #
    		 PC Sub Program Competencies/Outcomes
    * Contribution Level
    1
    2
    3
    4
    5

    *1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

     

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