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GEAR 216 | Course Introduction and Application Information

Course Name

Visual Literacy

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
GEAR 216	Fall/Spring	3	0	3	5

Prerequisites	None
Course Language	English
Course Type	Service Course
Course Level	First Cycle
Mode of Delivery	-
Teaching Methods and Techniques of the Course	Discussion Q&A Critical feedback Lecture / Presentation
National Occupation Classification	-
Course Coordinator	-
Course Lecturer(s)	Öğr. Gör. Kue Hea Lee
Assistant(s)	-

Course Objectives

This course is designed to provide visual literacy skills for students who do not have formal visual art or graphic design training but recognize the important potential of visual decisions in their work in order to effectively find, interpret, evaluate, use, and create images and visual media.

Learning Outcomes

#	Content	PC Sub	* Contribution Level
#	Content	PC Sub	1	2	3	4	5
1	define the basics of graphic design elements.
2	analyze visual information.
3	explain the creative design process.
4	critique visual art and design elements and style.
5	use the basics of graphic design principles for projects.

Course Description

This course provides students who are new to the principles of visual design with the practical knowledge, critical skills and confidence to effectively express their ideas visually. Throughout the semester, an overview of the tools and techniques to convey an idea, communicate a message, and influence an experience will be presented, discussed, and applied.

Course Category	Core Courses
	Major Area Courses
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week	Subjects	Related Preparation	Learning Outcome
1	Course introduction
2	What is Visual literacy? How we see	Anne Marie Seward Barry, Visual intelligence: perception, image, and manipulation in visual communication. Chapter 1
3	The Language of Images Visual elements of art 1	Anne Marie Seward Barry, Visual intelligence: perception, image, and manipulation in visual communication. Chapter 1,2
4	The Language of Images Visual elements of art 2	Anne Marie Seward Barry, Visual intelligence: perception, image, and manipulation in visual communication. Chapter 1,2
5	Sensual and perceptual of visual literacy 1	Anne Marie Seward Barry, Visual intelligence: perception, image, and manipulation in visual communication. Chapter 3
6	Sensual and perceptual of visual literacy 2	Anne Marie Seward Barry, Visual intelligence: perception, image, and manipulation in visual communication. Chapter 3
7	Advertising Images: Ads as Gestalts	Anne Marie Seward Barry, Visual intelligence: advertising Images: Ads as Gestalts Chapter 6, 7
8	Midterm
9	Principles of visual communication	Robin Landa, Advertising by design: creating visual communications with graphic impact. Chapter 7, 8
10	Typography	Robin Landa, Advertising by design: creating visual communications with graphic impact. Chapter 7, 8, 9
11	Composition and layout	Robin Landa, Advertising by design: creating visual communications with graphic impact. Chapter 7, 8, 9
12	Brand and Branding 1	Alina Wheeler, Designing brand identity: an essential guide for the entire branding, Chapter 1-2
13	Brand and Branding 2	Alina Wheeler, Designing brand identity: an essential guide for the entire branding, Chapter 3-4.
14	Visual literacy Wrapping up the semester
15	Review of the Semester
16	Final Exam

Course Notes/Textbooks

Alina Wheeler(2009), Designing brand identity: an essential guide for the entire branding. ISBN 978-0-470-40142-2.

Anne Marie Seward Barry (1997), Visual intelligence: perception, image, and manipulation in visual communication. ISBN 0-7914-3436-2

Robin Landa (2004), Advertising by design: creating visual communications with graphic impact ISBN 0-471-42897-3

Robin Landa (2010) Advertising by design: Generating and Designing Creative Ideas Across Media 2^nd edition ISBN 978-0-470-36268-6
Judith Wilde, Richard Wilde (1991) Visual literacy: a conceptual approach to graphic problem-solving. ISBN 0-8230-5620-1.

Suggested Readings/Materials

Andrew Faulkner (2018) Adobe Photoshop CC Classroom in a Book. ISBN-13 : 978-0135261781.

Bob Gill (2003). Graphic Design as a Second Language. Images Publishing Group. ISBN-13 : 978-1920744397.

Catharine Slade-Brooking (2016), Creating a Brand Identity. Laurence King. ISBN-13 : 978-1780675626

Ellen Lupton and Jennifer Cole Phillips, (2015). Graphic design. the new basics, Princeton. ISBN-13 : 978-1616893323

Ellen Lupton (2010), Thinking with type: A critical guide for designers, writers, editors and students. PRINCETON ARCHITECTURAL PRESS. ISBN-13 : 978-1568989693.

Erik Spiekermann (2002), Stop Stealing Sheep & Find Out How Type Works. Adobe PR. ISBN-13 : 978-0201703399

https://www.colormatters.com/

Gavin Ambrose, Paul Harris & Nigel Ball (2019), The Fundamentals of Graphic Design. Bloomsbury Visual Arts. ISBN-13 : 978-1474269971.

Olga Gutierrez de la roza, An Eye For Color. Collins. ISBN-13 : 978-0061210068.

Richard Poulin. Graphic design and architecture, a 20th century historya guide to type, image, symbol, and visual storytelling in the modern world. ISBN 1610586336 (electronic bk.)

Snezana Ristevska Jovanovska, BRAND AND BRANDING STRATEGIES ISSN(Print):1857-8152.

EVALUATION SYSTEM

Semester Activities	Number	Weighting	LO 1	LO 2	LO 3	LO 4	LO 5
Participation	1	15
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments	1	40
Presentation / Jury
Project
Seminar / Workshop
Oral Exams
Midterm	1	15
Final Exam	1	30
Total

Weighting of Semester Activities on the Final Grade	3	70
Weighting of End-of-Semester Activities on the Final Grade	1	30
Total

ECTS / WORKLOAD TABLE

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class	14	2	28
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments	1	24	24
Presentation / Jury			0
Project			0
Seminar / Workshop			0
Oral Exam			0
Midterms	1	15	15
Final Exam	1	35	35
		Total	150

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

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#	PC Sub	Program Competencies/Outcomes	* Contribution Level
			1	2	3	4	5

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

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