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İzmir Ekonomi Üniversitesi

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    FACULTY OF BUSINESS

    Insurance and Risk Management Program

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    GEIN 304 | Course Introduction and Application Information

    Course Name
    Applied Entrepreneurship and Innovation
    Code
    Semester
    Theory
    (hour/week)
    Application/Lab
    (hour/week)
    Local Credits
    ECTS
    GEIN 304
    Fall/Spring
    2
    2
    3
    6

    Prerequisites
    None
    Course Language
    English
    Course Type
    Service Course
    Course Level
    First Cycle
    Mode of Delivery -
    Teaching Methods and Techniques of the Course Group Work
    National Occupation Classification -
    Course Coordinator
    Course Lecturer(s)
    Assistant(s)
    Course Objectives Entrepreneurship and innovation are the are the highest value-added elements in the new economy. This class aims to teach students interested in entepreneurship about creating awareness as applied to their career. ALL STUDENTS from ALL DEPARTMENTS would be able to select this course.
    Learning Outcomes
    #
    Content
    		 PC Sub
    * Contribution Level
    1
    2
    3
    4
    5
    1will be able to count the foundational principles of entrepreneurship.
    2will be able to distinguish when a business idea is valuable and innovative.
    3will be able to construct a business plan and model.
    4will be able to apply methods of market research to the business idea.
    5will be able to carry out financial planning with the business idea.
    6will be able to consider goods/services manufacturing with relation to the business idea.
    7will be able to present the business idea in an effective manner.
    Course Description Providing theoretical information on entepreneurship and formulating a business plan, analyzing successful business models, preparing and presenting business models.

     



    Course Category

    		Core Courses
    Major Area Courses
    Supportive Courses
    Media and Management Skills Courses
    Transferable Skill Courses

     

    WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

    Week Subjects Related Preparation Learning Outcome
    1 Entrepreneurship And Innovation Course Introduction Workshop - Research
    2 Problem Definition Workshop - Research
    3 Sustainability Development Goals Workshop - Research
    4 Entrepreneurship & SDGs Workshop - Research
    5 Business Model Lean Canvas Basics Workshop - Research
    6 Business Model Lean Canvas Continued Workshop - Research
    7 Validating your Business Model Workshop - Research
    8 Midterm exams week
    9 Market Size Estimation Workshop - Research
    10 Let’s Build a Social Startup! Workshop - Research
    11 Validate Your Startup Idea Workshop - Research
    12 Preparing Your Pitch Deck Content Workshop - Research
    13 Essential Skills for Your Final Pitch Workshop - Research
    14 DEMODAY
    15 FINAL JURY PITCH
    16 Review of the Semester

     

    Course Notes/Textbooks

    Richard, Doug. (2013) How to Start A Creative Business: the jargon-free guide for creative entrepreneurs. Newton Abbot: David & Charles

    ISBN: 978-1-4463-0273-6

    The Lean Startup - How Today's Entrepreneurs use Continious Innovation To Create Radically Sucessful Businesses' Eric Ries, Crown Business 2011 Web site: http://www.slideshare.net/mobile/PaulShawSmith/business-planning-for-startups

     
    Suggested Readings/Materials

    http://en.m.wikipedia.org/wiki/Lean_startup

    http://en.m.wikipedia.org/wiki/Marketing

    http://www.slideshare.net/mobile/redrocketvc/market-research-for-startups-13977653?qid=84822e7d-9803-4dd8-8366-957089d59fad&v=qf1&b=&from_search=6

     

    EVALUATION SYSTEM

    Semester Activities Number Weighting LO 1 LO 2 LO 3 LO 4 LO 5 LO 6 LO 7
    Participation
    1
    10
    Laboratory / Application
    Field Work
    Quizzes / Studio Critiques
    Portfolio
    Homework / Assignments
    1
    30
    Presentation / Jury
    1
    40
    Project
    Seminar / Workshop
    Oral Exams
    1
    20
    Midterm
    Final Exam
    Total

    Weighting of Semester Activities on the Final Grade
    4
    100
    Weighting of End-of-Semester Activities on the Final Grade
    Total

    ECTS / WORKLOAD TABLE

    Semester Activities Number Duration (Hours) Workload
    Theoretical Course Hours
    (Including exam week: 16 x total hours)
    16
    2
    32
    Laboratory / Application Hours
    (Including exam week: '.16.' x total hours)
    16
    2
    32
    Study Hours Out of Class
    0
    Field Work
    0
    Quizzes / Studio Critiques
    0
    Portfolio
    0
    Homework / Assignments
    1
    70
    70
    Presentation / Jury
    1
    15
    15
    Project
    0
    Seminar / Workshop
    0
    Oral Exam
    1
    20
    20
    Midterms
    0
    Final Exam
    0
        Total
    169

     

    COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP


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    #
    		 PC Sub Program Competencies/Outcomes
    * Contribution Level
    1
    2
    3
    4
    5

    *1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

     

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