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İzmir Ekonomi Üniversitesi

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    FACULTY OF BUSINESS

    Insurance and Risk Management Program

    GEIN 315 | Course Introduction and Application Information

    Course Name
    Creative Thinking
    Code
    Semester
    Theory
    (hour/week)
    Application/Lab
    (hour/week)
    Local Credits
    ECTS
    GEIN 315
    Fall/Spring
    3
    0
    3
    5

    Prerequisites
    None
    Course Language
    English
    Course Type
    Service Course
    Course Level
    First Cycle
    Mode of Delivery -
    Teaching Methods and Techniques of the Course Group Work
    Problem Solving
    Application: Experiment / Laboratory / Workshop
    Lecture / Presentation
    National Occupation Classification -
    Course Coordinator
    Course Lecturer(s)
    Assistant(s) -
    Course Objectives This course aims to harness and develop the innate creativity within each person using various methods, turning it into a powerful tool. It is designed to promote and develop creative thinking and problem-solving skills, addressing the need for individuals and teams to 'think outside the box' and applying fresh thinking to practical real-world problems.
    Learning Outcomes

    The students who succeeded in this course;

    • Develop effective and innovative solutions for real-world challenges and problems.
    • Demonstrate their ability to generate novel ideas and think outside the box by practicing various creative thinking techniques.
    • Develop their skills to motivate, manage and work with creative teams.
    • Use a set of practical tools and strategies that they can apply to foster creativity and innovation in their personal and professional lives.
    • Explain the processes for developing a culture that nurtures creativity.
    • Demonstrate their creative presentation skills.
    Course Description This course focuses on enhancing creative thinking and problem-solving skills. It starts with understanding the nature of creativity and the traits of creative individuals. Students will learn to overcome barriers to creativity and apply lateral thinking to complex problems. The course includes practical exercises, group discussions, and real-world projects to practice creative techniques. By the end of the course, students will have a toolkit of strategies to foster creativity and innovation in various contexts.
    Related Sustainable Development Goals

     



    Course Category

    		Core Courses
    Major Area Courses
    Supportive Courses
    Media and Management Skills Courses
    Transferable Skill Courses

     

    WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

    Week Subjects Related Preparation
    1 Principles of Creative Thinking Mihaly Csikszentmihalyi - Creativity: The Psychology of Discovery and Invention, Chapter 2: Where is Creativity? ISBN0-06-092820-4
    2 Overcoming Creative Blocks and Mindsets
    3 Lateral Thinking Edward De Bono - Six Thinking Hats, Chapter 6: The Purpose of Six Hat Thinking, 29-31, ISBN0-14-013784-X
    4 Idea Incubation and Generation Bryan W. Mattimore, "Idea Stormers: How to Lead and Inspire Creative Breakthroughs" Chapter 2: Beyond Brainstorming: Understanding Individual and Group Ideation Techniques, 23-49
    5 Challenging Assumptions
    6 Interrogating Problems Dan Roam, "The Back of the Napkin: Solving Problems and Selling Ideas with Pictures" Chapter 14: Why Should We Even Bother? 222-237 , ISBN 978-0-462-09947-7
    7 Kickstarting Ideas Chris Jarez-Brown - How to have kick-ass ideas Chapter 2: The Process, 51-75, ISBN 978-0-00-722094-6
    8 Techniques and Approaches for Generating Ideas Goldberg, Levav, Mazursky, Solomon : Cracking the Ad Code, Chapter 1: Unification, 18-41, ISBN 978-0-521-67597-0
    9 Reflective Thinking Donald A. Schön, "The Reflective Practitioner: How Professionals Think in Action", Chapter 1: Professional Knowledge and Reflection-in-action, ISBN 1-85742-319-4
    10 Managing and Motivating Creative People Bryan W. Mattimore, "Idea Stormers: How to Lead and Inspire Creative Breakthroughs" Chapter 1: A Map of the Creative Mind: Embracing Seven Creative Thinking Mind-Sets, 11-23
    11 Practical Application of Creative Techniques Goldberg, Levav, Mazursky, Solomon : Cracking the Ad Code, Chapter 2: Activation, 43-62, ISBN 978-0-521-67597-0
    12 Group Work and Problem-Solving Sessions
    13 Case Studies in Creative Thinking "Harvard Business Review on Breakthrough Thinking" Chapter 2: Spark Innovation through Empathic Design, 29-57 Chapter 4: A Film Director’s Approach to Managing Creativity, 87-117 Chapter 7: Interpretive Management: What General Managers Can Learn from Design?, 161-189 ISBN 1-57851-181-X
    14 Final Project Presentation Preparation
    15 Semester Review Review of all course materials and preparation for the final exam.
    16 Final Exam No additional materials required.

     

    Course Notes/Textbooks
    Suggested Readings/Materials

    Genrich Altschuller - Creativity as an exact science, 1984

    Edward de Bono, "Lateral Thinking: Creativity Step by Step

    James L. Adams, "Conceptual Blockbusting: A Guide to Better Ideas”

    Tom Kelley and David Kelley, "Creative Confidence: Unleashing the Creative Potential Within Us All"

    John W. Gardner, "Self-Renewal: The Individual and the Innovative Society"

    Tina Seelig, "inGenius: A Crash Course on Creativity"

    Donald A. Schön, "The Reflective Practitioner: How Professionals Think in Action"

    Michael Michalko, "Thinkertoys: A Handbook of Creative-Thinking Techniques"

     

    EVALUATION SYSTEM

    Semester Activities Number Weigthing
    Participation
    1
    10
    Laboratory / Application
    Field Work
    Quizzes / Studio Critiques
    Portfolio
    Homework / Assignments
    2
    20
    Presentation / Jury
    1
    20
    Project
    1
    50
    Seminar / Workshop
    Oral Exams
    Midterm
    Final Exam
    Total

    Weighting of Semester Activities on the Final Grade
    50
    Weighting of End-of-Semester Activities on the Final Grade
    50
    Total

    ECTS / WORKLOAD TABLE

    Semester Activities Number Duration (Hours) Workload
    Theoretical Course Hours
    (Including exam week: 16 x total hours)
    16
    3
    48
    Laboratory / Application Hours
    (Including exam week: '.16.' x total hours)
    16
    0
    Study Hours Out of Class
    14
    3
    42
    Field Work
    0
    Quizzes / Studio Critiques
    0
    Portfolio
    0
    Homework / Assignments
    2
    15
    30
    Presentation / Jury
    1
    18
    18
    Project
    1
    30
    30
    Seminar / Workshop
    0
    Oral Exam
    0
    Midterms
    0
    Final Exam
    0
        Total
    168

     

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